CALIFORNIA LOTTERY

BUBBLE WRAP

PAPER BALLS

My time at D&G was jam-packed with fun campaigns for Lottery.

I was Lead for all digital and social assets for 5 campaigns… that’s over 200 digital assets per campaign. We collaborated closely with strategy, production, creative, and clients on OOH, Broadcast, Radio, and Web as well. Alongside the D&G internal teams and clients, we collaborated with 4 inter-agency teams that managed the Asian-American, Hispanic, and African-American Market Assets, and the Lottery’s media buy.

Check out the California Lottery social media for a deep dive into the hundreds of assets that we created and take a peek at a couple of the campaigns that we created for the Scratchers Brand:

• Bubble Wrap

• Ugly Sweaters

• Paper Ball