My time at D&G was jam-packed with fun campaigns for Lottery. I was direct POC for social assets and production for 5 campaigns (well over 100 assets), over 200 digital banners and assets for each campaign, and collaborated with my team on OOH, Broadcast, Radio, and Web. I also worked and collaborated with 4 partner agencies that managed the Asian-American, Hispanic, and African-American Market Assets, and the Lottery’s media buy.

Check out the California Lottery social media for a deep dive into the hundreds of assets that we created and take a peek at a couple of the campaigns that we created for the Scratchers Brand:

• Bubble Wrap

• Ugly Sweaters

• Paper Ball