UHP is a true catalyst for self-discovery and purpose, through an immersive education in health and fitness. Born from the mission of FITOPS, UHP was created to provide veterans and their families a bridge into civilian life after their service in the military.

Most educational models don’t give students the real-world knowledge they need to succeed. UHP is dedicated to providing students with the experience, management expertise, and interpersonal communication skills they need to build an impactful business in their community.

I was lucky enough to be on the development team of UHP and a key partner in developing the brand architecture, creative direction and vis ID, and directed the launch on all digital channels. I collaborated with the founder, PR, the education and curriculum director, and hired on our design and digital asset management team. This is still some of my favorite work to date, not only because the veteran community is close to my heart, but because every detail of the brand aligns with UHP in such seamless way. The brand also had to align and fit seamlessly with the FITOPS brand (which we also rebranded — check that out HERE)

Below is a TINY snapshot of what we accomplished, and you can check out their socials and website here: https://university-hp.com