Brand Strategist / Account Director
I love building things, and work in 2 capacities while I do it: Brand Strategy and Account.
Why?
I found that handing off a brand or campaign strategy to smaller teams who didn’t know how to execute the strategy was doing everyone a genuine disservice, so I learned how to do both: strategy and execution. I flip flop between the two roles, as needed. Building teams, managing inter-agency partners, digging into target market data, rewriting a scope of work, onboarding new talent, making sense of a media plan, middle(wo)manning comms between creative + client, briefing in creative and production partners… It’s all in my wheelhouse.
I’ve worked across agencies, brands, and startups for the last two decades leading accounts, developing brand strategy, launching new businesses, and helping teams solve complicated brand and business problems.
My experience spans global brands, emerging companies, entertainment, wellness, hospitality, and culture.
I do my best work when there’s a lot to figure out: the business problem, the brand opportunity, the people involved, and what actually needs to happen next.
RECENT SELECTS
David&Goliath, Account
Kia 2027 Kia Telluride HEV — Sea Lion
David&Goliath, Account
Kia 2027 Kia Telluride XPRO — Horse Herder
Dakota Media, Managing Director
GATLAN 25/26 RECAP
Dakota Media, Managing Director
GATLAN Elephant In The Room — Josh Duhamel
David&Goliath, Account
Jollibee Chicken Sandwich — Line
David&Goliath, Account
Jollibee Chicken Sandwich — Movie Theater
David&Goliath, Account
Jollibee Chicken Tenders — Product Spotlight
David&Goliath, Account
Jollibee Chicken Tenders — Joy
David&Goliath, Account
Jollibee New Burger — Aloha
David&Goliath, Account
Jollibee New Burger — Angus
20 YEARS.
A FEW RECEIPTS.
