ROAD RUNNER SPORTS

REBRAND

DIRECTOR-LEVEL STRATEGY WORKSHOP CREATION

STRATEGY DIRECTION

ACCOUNT DIRECTION

RFP CREATION & VENDOR MANAGEMENT


www.roadrunnersports.com

ROLES & RESPONSIBILITIES

  • Developed and lead a 2-Day Immersive Strategy Workshop w/ C-Level & Directors Suite

  • Rebrand Strategy Direction + Oversight

  • Brand Book Creation + Oversight

  • Creative Director RFP Development + Team Lead

  • Account Direction + Day-to-Day Implementation Oversight

  • Project Management: Website, Email Social

  • Social Media Brand Guidelines Creation


Over the last year + some change, my business partner and creative director, Adam Bice, and I worked with the Road Runner Sports Team on their rebrand. We touched everything from the logo, fonts, and colors, to the Brand Heart and Architecture. We redeveloped their VIP Rewards Program and launched it. We redesigned their website and Perfect Fit Program, and launched that. We collaborated with their AWESOME social team to redevelop their social media guidelines and launched that. We redesigned their email marketing campaigned, overhauled all of the RRS digital channels, revamped their POS and shipping/packaging, and even rebranded their in-house apparel brand KORSA.

With a 40 Year legacy we had a lot to work with, and also a lot of pieces to the puzzle that we were putting together. Take a gander below for a snapshot of the work we did, or just check out their socials + website: https://www.roadrunnersports.com


We went from THESE PAST VERSIONS OF THE LOGO (YOU CAN IMAGINE WHAT THE BRAND GUIDELINES LOOKED LIKE, RIGHT…)

TO THIS: