Road Runner Sports
REBRAND
DIRECTOR-LEVEL STRATEGY WORKSHOP CREATION
STRATEGY DIRECTION
ACCOUNT DIRECTION
RFP CREATION & VENDOR MANAGEMENT
ROLES & RESPONSIBILITIES
Developed and lead a 2-Day Immersive Strategy Workshop w/ C-Level & Directors Suite
Rebrand Strategy Direction + Oversight
Brand Book Creation + Oversight
Creative Director RFP Development + Team Lead
Account Direction + Day-to-Day Implementation Oversight
Project Management: Website, Email Social
Social Media Brand Guidelines Creation
The kickstart to AxS Agency, the branding agency that I co-founded with creative director, Adam Bice.
We worked with the Road Runner Sports Team on their rebrand, revising everything from the brand Strat and positioning to logo, fonts, and colors, and overall Brand Architecture. We redeveloped their VIP Rewards Program and launched it. We redesigned their website and the Perfect Fit Program, and launched that. We collaborated with their AWESOME social team to redevelop their social media guidelines… and then launched that. We redesigned their email marketing campaigns, overhauled all of the RRS digital channels, revamped their POS, revived their packaging, and even rebranded their in-house apparel brand KORSA.
With a 40 Year legacy we had a lot to work with, and also a lot of pieces to the 40-year-puzzle that we needed to accommodate.
So proud of the work we did: https://www.roadrunnersports.com
