ROAD RUNNER SPORTS
REBRAND
DIRECTOR-LEVEL STRATEGY WORKSHOP CREATION
STRATEGY DIRECTION
ACCOUNT DIRECTION
RFP CREATION & VENDOR MANAGEMENT
ROLES & RESPONSIBILITIES
Developed and lead a 2-Day Immersive Strategy Workshop w/ C-Level & Directors Suite
Rebrand Strategy Direction + Oversight
Brand Book Creation + Oversight
Creative Director RFP Development + Team Lead
Account Direction + Day-to-Day Implementation Oversight
Project Management: Website, Email Social
Social Media Brand Guidelines Creation
Over the last year + some change, my business partner and creative director, Adam Bice, and I worked with the Road Runner Sports Team on their rebrand. We touched everything from the logo, fonts, and colors, to the Brand Heart and Architecture. We redeveloped their VIP Rewards Program and launched it. We redesigned their website and Perfect Fit Program, and launched that. We collaborated with their AWESOME social team to redevelop their social media guidelines and launched that. We redesigned their email marketing campaigned, overhauled all of the RRS digital channels, revamped their POS and shipping/packaging, and even rebranded their in-house apparel brand KORSA.
With a 40 Year legacy we had a lot to work with, and also a lot of pieces to the puzzle that we were putting together. Take a gander below for a snapshot of the work we did, or just check out their socials + website: https://www.roadrunnersports.com
