Content is King, Queen, and all-the-king’s-horses + all-the-king’s-men, so beginning with a content strategy that covers everything from #IGTV and IG-Story launch to blogs, FB, and LinkedIn, while driving campaign concept + strategic content is critical. Creating content calendars + schedules that are platform-specific will organize + impact the growth of your brand, but laying a foundation before pulling the trigger on production is an absolute necessity.
Social media is a fantastic resource during any phase of business development + launch, but if there is no clear content strategy or visual aesthetic then there will be underwhelming brand growth. If there is no direction or strategy guiding the creation + production of content, then there will be no useful content to post. And if there is nothing to post online, then you’re missing out on a massive revenue stream.